What is matcha?

Matcha is a finely ground powder made from specially grown and processed green tea leaves. Unlike traditional teas, where leaves are steeped and discarded, matcha is consumed whole, offering a concentrated source of antioxidants, caffeine, and L-theanine — a unique amino acid that promotes calm focus.

True matcha comes from Japan, where farmers shade the tea plants for several weeks before harvest to boost chlorophyll and preserve the leaf’s natural sweetness. After harvesting, the leaves are steamed, dried, and slowly stone-ground into a fine, vibrant green powder.

At its best, matcha is smooth, umami-rich, and slightly sweet, with a deep vegetal character. It’s used in everything from ceremonial rituals and lattes to baking and wellness products — making it a versatile ingredient for modern food and beverage businesses.

But like all tea, not all matcha is created equal. Quality depends on origin, farming practices, freshness, and grind — and we’re here to help you get it right.